Build Your Tribe

Create a Local Tribe

Local brick and mortar stores, even with a strong online (even international) presence, should develop an engaged local following that keeps the physical location buzzing. So, how do you grow your tribe? Partner with local celebrities, bloggers + influencers. Send them a sample gift of one of your products/services. Don’t skimp on the packaging and […]

Take back your photo collection once an for all!

This is the year you’re going to take back your photo collection You’re going to conquer those boxes of photos before they fade away forever. You’re ready to future proof your old photo collection and organize your digital image archive, you’ve come to the right place. The right time is now. And we’re here to […]

Neighborhood Expert

Be the Local Expert

Are you positioned as the local expert in your market? Being your neighborhood expert means delivering a consistent, high quality experience for all customers. By providing coaching and consulting services to your customers, you become “the place to go” for _____. You build trust and customers are willing to pay extra for that level of […]

The Print Refinery Team

Do you provide proper training for your team?

Last week we talked about how to attract, engage and develop the right team members. One very important piece of engagement and development is team training. While most employers provide job-specific, individualized training, it is important to supplement this with initial and ongoing training for your full team. The first training piece should always be […]

holiday shots worth saving

Share-worthy shots for the holidays

The pictures we take during the holidays can be a bit mundane. We snap a couple of the family around the dinner table and a few during gift opening. But do you share those pictures? Do you look at them later? This year, get guaranteed share-worthy shots. Aim to capture the making-of moments and the […]