Gift of photos

Three ways to win Christmas with photos

This could be the best gift you’ll give this year. It will definitely be the most meaningful. This isn’t another “Best Gifts of 2017” list. It’s THE Best Gift of 2017 and it’s not a list. It’s just one thing and you already own it. It might even be in your pocket right now. Best […]

custom holiday ornaments

Love holiday traditions? Here’s a great one!

We all have them – those meaningful family traditions that we replicate each Christmas season. Maybe it’s watching the big game together, baking from family recipes, decorating the tree or driving through the neighborhood to look at Christmas lights. When my children were younger, I used to dress them in matching holiday themed pajamas and […]

merchandising display

Curate Product Selection In-Store + Online

Many business owners in our industry and in others get carried away when it comes to displaying every little thing that they can do, in every size, without any thought to curation. This leads to a cluttered and busy store (and/or website) – no matter how beautiful the products are. Displaying too many choices is […]

Retail Store Floor Plan and Layout

Design Musts for Your Retail Store

Are you preparing for a remodel or move? Are you opening a new store? Stuck on where to get started with your store design? When designing your experiential retail space, start by considering the journey that you want your customers to have. Where should they start? What should they see? What would you like them […]

experiential retail, customer experience, class, coach, consult, collaborate, educate, train

Experiential Retail Wins Over Big Box and Online Giants Any Day

“Create a closer bond between the consumer and the brand by immersing them in a fun and memorable experience.” – David Moth of Ecoconsultancy Experiential retail attracts a “tribe” of influencers that makes your products and services its passion and visiting your business part of its lifestyle. People are more likely to associate positive emotions […]