You need a robust and mobile friendly website that matches your in-store brand experience. Use Google Analytics to track your results and then adjust your approach accordingly. When developing a website, consider incorporating the following:

• Consistent branding (logo, colors, fonts, brand voice, etc.)
• Home page rotators that show more of what you can do
• Regularly updated + compelling graphics + imagery (LOCAL!)
• Email opt-in pop up window
• Idea Gallery (team + customer work)
• SEO + Google Analytics
• Professionally written copy in brand voice
• Educational blog with personality (weekly posts)
• Mobile-optimized
• Email opt-in pop-up that feeds directly to email service provider (ESP)
• Upcoming event schedule
• Social media feeds/links
• Secondary ESP subscription opportunity

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