Do you offer products or services that are unique to the marketplace? Set yourself apart from your competition by offering something (or a version of something) that no one else does. If you provide something unique and can create demand for it – you can be the solo supplier!
Creating something entirely new can be challenging. Develop a system within your business in which innovation, creativity and out-of-the-box thinking is encouraged and rewarded. Consider running an internal “Shark Tank” competition or an online customer contest. Promote not just the chosen products/services, but the process and the participants. Position yourself as an innovation engine within your industry.
Need help getting started? Here’s some inspiration: https://kickbox.adobe.com/what-is-kickbox.
Still need help? Check out Signature Products developed by The Print Refinery for inspiration, like The Gather Box, Memory Mash-Up, Locally Inspired products and History Wall: http://theprintrefinery.com/.