The Gather Box, Signature Product, The Print Refinery

Signature Products Separate You from the Competition

Do you offer products or services that are unique to the marketplace? Set yourself apart from your competition by offering something (or a version of something) that no one else does. If you provide something unique and can create demand for it – you can be the solo supplier!

Creating something entirely new can be challenging. Develop a system within your business in which innovation, creativity and out-of-the-box thinking is encouraged and rewarded. Consider running an internal “Shark Tank” competition or an online customer contest. Promote not just the chosen products/services, but the process and the participants. Position yourself as an innovation engine within your industry.

Need help getting started? Here’s some inspiration:

Still need help? Check out Signature Products developed by The Print Refinery for inspiration, like The Gather Box, Memory Mash-Up, Locally Inspired products and History Wall: