FROM THE BLOG
What the HEIF Happened to JPG?December 11, 2017 - 8:00 am
Love holiday traditions? Here’s a great one!November 27, 2017 - 8:05 am
Tips + Tricks to Easily Organize Your Photos!November 1, 2024 - 9:35 am
Understanding your film types from a local film processing expert.October 15, 2024 - 9:18 am
Curate Product Selection In-Store + Online
/in Retail, The PR Experience/by Erin Von HoldtMany business owners in our industry and in others get carried away when it comes to displaying every little thing that they can do, in every size, without any thought to curation. This leads to a cluttered and busy store (and/or website) – no matter how beautiful the products are. Displaying too many choices is […]
Design Musts for Your Retail Store
/in Retail, The PR Experience/by Erin Von HoldtAre you preparing for a remodel or move? Are you opening a new store? Stuck on where to get started with your store design? When designing your experiential retail space, start by considering the journey that you want your customers to have. Where should they start? What should they see? What would you like them […]
Experiential Retail Wins Over Big Box and Online Giants Any Day
/in Retail, The PR Experience/by Ron Mohney“Create a closer bond between the consumer and the brand by immersing them in a fun and memorable experience.” – David Moth of Ecoconsultancy Experiential retail attracts a “tribe” of influencers that makes your products and services its passion and visiting your business part of its lifestyle. People are more likely to associate positive emotions […]
Website: Must Be Robust and Mobile Friendly
/in Innovation + Tech/by Erin Von HoldtYou need a robust and mobile friendly website that matches your in-store brand experience. Use Google Analytics to track your results and then adjust your approach accordingly. When developing a website, consider incorporating the following: Consistent branding (logo, colors, fonts, brand voice, etc.) Home page rotators that show more of what you can do Regularly […]
Unique Culture and Consistent Branding
/in The PR Experience/by Brenda DiVincenzoWe developed our licensed business model, The Print RefineryTM, by understanding that unique culture and consistent branding are the most important attributes to a business in today’s retail environment. Everything that a customer sees, hear, feels or senses about your business is your brand; it should be consistent across all touch points. Your customer should […]