Commercial Targeting: Taking your Retail Business to the next Profit Level
Specialty retail services can provide much higher margins (60%+) than hard goods sales in many cases, but, for the most part, you are dealing with smaller scale projects for home use. The same products and services that you sell to your retail customers for home use, can also be sold in larger sizes and quantities for commercial use (with possible profit margins of up to 85%). Think of the income generated when fully outfitting a hospital or hotel with wall decor!
Here are just some of the many local businesses that should be using your services: mortgage brokers, restaurants, insurance companies, banks, doctor/dentist offices and realtors.
Adding some signature commercially centered products allows you to demonstrate your wide range of expertise. Consider offering history walls, wallpaper, trade show displays, promotional products and checks/office forms.
Finally, don’t let outside sales scare you. In your local market, you will find the most success in developing long-term partnerships with other businesses. Position yourself as the local, go-to resource for everything print by visiting with local business owners and creatively brainstorming marketing, decor and display solutions.
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