Are you positioned as the local expert in your market? Being your neighborhood expert means delivering a consistent, high quality experience for all customers. By providing coaching and consulting services to your customers, you become “the place to go” for _____. You build trust and customers are willing to pay extra for that level of expert service. Offer classes to boost this image further, creating a community around your expertise. Customers are more likely to return to your store again and again, and to refer their family/friends/colleagues, when they are learning new skills.

Try not to single out just one person as the expert on your team. You don’t want the owner or manager to be in such high demand that they don’t have time to focus on strategic business growth. Celebrate the expertise and certifications of all of your team members. Promote individual team members on your website and via social media for maximum impact.

To learn more about The Print Refinery or to join one of our teams, visit http://theprintrefinery.com/.